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"Design is thinking made visual" - Saul Bass Bass revolutionized the design of film title sequences, beginning with Otto Preminger's Carmen Jones (1954). He pioneered the use of animation techniques to achieve a range of psychological and emotional effects unobtainable with conventional straight type. His collaborations with Preminger and Alfred Hitchcock were outstanding, particularly Vertigo (1958), Psycho (1960) and Bunny Lake Is Missing (1965).
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